A Korean model with a dot of cream on her cheekbone in amber light
달

One word for moon and month.

In Korean, dal means both. DAL Beauty brings the Korean skincare that Seoul swears by to the US, explained in plain English, with routines that make sense for real life. Keep what works and reorder it any time. The monthly mystery box is the fun part.

Know what's on your skin

The ingredients to know.

IngredientIn KoreanLoved forIn our shop
Heartleaf어성초Calming, refreshing hydrationAnua Heartleaf 77% Soothing Toner Mini
Rice쌀Softness and a brighter-looking glowBeauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin
Ginseng인삼Skin that feels hydrated and looks restedBeauty of Joseon Revive Eye Serum: Ginseng + Retinal
PDRN피디알엔Bouncy, refreshed-looking skinMedicube PDRN Pink Collagen Capsule Cream
Niacinamide나이아신아마이드A more even-looking toneAnua Peach 70% Niacin Serum
K-beauty glossary

The words, decoded.

Korean skincare has its own vocabulary. Here is what the terms in our shop mean, and how to say them.

Toner토너(to-neo)
Not the stripping astringent you may remember. Korean toners are watery, hydrating first layers, patted in after cleansing.
Toner pad토너 패드(to-neo pae-deu)
Soft rounds soaked in toner. Swipe one over your face, or rest it on a spot that needs extra care for a few minutes.
Serum세럼(se-reom)
A concentrated, lightweight treatment step for a specific goal, like brightening or hydration. A few drops is enough.
Hydrogel mask하이드로겔 마스크(ha-i-deu-ro-gel ma-seu-keu)
A jelly-like sheet mask that clings closely to the skin. Biodance's Real Deep Masks turn see-through as they absorb.
Sleeping mask슬리핑 마스크(seul-li-ping ma-seu-keu)
A leave-on final step for the night, applied before bed and rinsed or wiped away in the morning.
PDRN피디알엔(pi-di-al-en)
DNA fragments, usually from salmon, used in Korean formulas for smoother, refreshed-looking skin.
Hypochlorous acid차아염소산(cha-a-yeom-so-san)
A gentle compound your own body makes. In skincare it shows up in calming facial mists.
Retinal레티날(re-ti-nal)
A vitamin A derivative related to retinol. Use it at night and wear sunscreen during the day.